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091109t2009 ag ||||g| 00| ||spa|c |
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|a 9789876150712
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|b Pearson Educatión, Dirección: Av. Belgrano 615, piso 11. C 1092AA6 Ciudad Autónoma de Buenos Aires
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| 040 |
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|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|e rda
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|2 21
|a 658.8
|b V632
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| 245 |
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|a Marketing y competitividad :
|b nuevos enfoques para nuevas realidades /
|c coordinador: Miguel Ángel Vicente; Aldo Albarellos, Claudia Altieri, Víctor Pablo Aristizabal, Juan Pablo Baldomar, Rubén Horacio Barmat, Daniel Castaldo, Benito Alberto Cleres y otros diez más
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| 250 |
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|a Primera edición
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| 264 |
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|a Buenos Aires :
|b Prentice Hall,
|c ©2009
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| 300 |
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|a xix, 771 páginas :
|b ilustraciones ;
|c 23 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a no mediado
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 500 |
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|a Incluye índice
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| 504 |
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|a Incluye bibliografía
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| 520 |
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|a Comportamiento del consumidor y estrategias de marketing -- Competitividad empresaria y marketing estratégico -- Marketing táctico-operativo -- Marketing en el siglo xxi
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| 521 |
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|a Audiencia general
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| 650 |
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4 |
|a marketing
|2 LEMB
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| 700 |
1 |
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|a Vicente, Miguel Ángel
|e coordinador
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| 700 |
1 |
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|a Albarellos, Aldo
|e autor
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| 700 |
1 |
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|a Altieri, Claudia
|e autor
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| 700 |
1 |
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|a Aristizabal, Víctor Pablo
|e autor
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| 700 |
1 |
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|a Baldomar, Juan Pablo
|e autor
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| 700 |
1 |
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|a Barmat, Rubén Horacio
|e autor
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| 700 |
1 |
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|a Castaldo, Daniel
|e autor
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| 700 |
1 |
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|a Cleres, Benito Alberto
|e autor
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