Fundamentos de marketing /

Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J., Palos Báez, Enrique, Dávila Martínez, José Francisco Javier, Domette Nicolesco, Jean, Carranza Garza, Adriana
Format: Book
Language:Spanish
English
Published: México D. F. : McGraw-Hill, [2004]
Edition:13a edición.
Subjects:
Description
Item Description:Título original de la obra: Marketing
Physical Description:xxi, 764 p. : ilustraciones ; 27 cm. + 1 CD
ISBN:9701038258
9789701038253