Introduction to advertising and promotion an integrated marketing communications perspective
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Irwin
1995
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| Edition: | 3rd ed. |
| Series: | (The Irwin series in marketing)
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| Subjects: |
Sistema de Bibliotecas UNAH
| Call Number: |
659.1-B42 |
|---|---|
| Copy | Available |