Administración de marketing estrategias y programas
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Colombia
McGraw-Hill Interamericana
1994
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| Edition: | 5a ed |
| Physical Description: | xxi, 576 p. diagrs. 24 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 958-600-245-4 |