Bibliographic Details
Main Author:	Kleppener, O.
Other Authors:	Ruáell, J.J., Lane, W.R.
Format:	Book
Language:	Spanish
Published:	Mexico (Mexico) : Prentice Hall Hispanoamericana, 1994
Edition:	12 ed.
Subjects:	TECNOLOGIA DE COMUNICACION PUBLICIDAD TELEVISION MEDIOS DE COMUNICACION DE MASAS MERCADEO RADIO(MEDIO DE COMUNICACION) INVESTIGACION GESTION HISTORIA

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