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LEADER |
01173nam a2200433 i 4500 |
007 |
ta |
040 |
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|a Universidad Nacional Agraria
|b spa
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907 |
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|a E73
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911 |
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|a M
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978 |
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|a RSM
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979 |
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|a 03-12-2007
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991 |
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|a TEXTO
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991 |
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|a PDIC
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991 |
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|a RO1
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020 |
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|a ISBN 970-26-0596-2
|
035 |
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|a 026426
|
041 |
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|a spa
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092 |
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|a E73 S333 2005
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100 |
1 |
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|a Schiffman, L.G.
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700 |
1 |
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|a Lazar Kanuk, L.
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700 |
1 |
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|a Mercado Gonzalez, M.A.J.
|
700 |
1 |
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|a Flores Flores, V.
|
245 |
1 |
0 |
|a Comportamiento del consumidor
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250 |
|
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|a 8. ed.
|
260 |
|
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 2005
|
264 |
|
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 2005
|
300 |
|
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|a 587 p.
|
500 |
|
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|a Ilus.
|
520 |
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|a Sumario (Es)
|
650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|
650 |
|
7 |
|a TOMA DE DECISIONES
|
650 |
|
7 |
|a GESTION
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650 |
|
7 |
|a INVESTIGACION DE MERCADOS
|
650 |
|
7 |
|a COMPORTAMIENTO HUMANO
|
650 |
|
7 |
|a ESTUDIOS DE CASOS PRACTICOS
|
653 |
|
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|a SEGMENTACION DEL MERCADO
|
942 |
|
|
|c BK
|2 agris
|
952 |
|
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2332/07c01
|o E73 S333 2005
|
952 |
|
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2333/07c02
|o E73 S333 2005
|