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01173nam a2200433 i 4500 |
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|a Universidad Nacional Agraria
|b spa
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| 907 |
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|a E73
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| 911 |
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|a M
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| 978 |
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|a RSM
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|a 03-12-2007
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|a TEXTO
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|a PDIC
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| 991 |
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|a RO1
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|a ISBN 970-26-0596-2
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|a 026426
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|a spa
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| 092 |
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|a E73 S333 2005
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| 100 |
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|a Schiffman, L.G.
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| 700 |
1 |
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|a Lazar Kanuk, L.
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| 700 |
1 |
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|a Mercado Gonzalez, M.A.J.
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| 700 |
1 |
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|a Flores Flores, V.
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| 245 |
1 |
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|a Comportamiento del consumidor
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| 250 |
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|a 8. ed.
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| 260 |
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 2005
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| 264 |
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 2005
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| 300 |
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|a 587 p.
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| 500 |
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|a Ilus.
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| 520 |
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|a Sumario (Es)
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| 650 |
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|a COMPORTAMIENTO DEL CONSUMIDOR
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| 650 |
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|a TOMA DE DECISIONES
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| 650 |
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|a GESTION
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| 650 |
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|a INVESTIGACION DE MERCADOS
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| 650 |
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|a COMPORTAMIENTO HUMANO
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| 650 |
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7 |
|a ESTUDIOS DE CASOS PRACTICOS
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| 653 |
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|a SEGMENTACION DEL MERCADO
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| 942 |
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|c BK
|2 agris
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| 952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2332/07c01
|o E73 S333 2005
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| 952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2333/07c02
|o E73 S333 2005
|