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LEADER |
01019nam a2200373 i 4500 |
007 |
ta |
040 |
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|a Universidad Nacional Agraria
|b spa
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911 |
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|a M
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978 |
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|a RSM
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979 |
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|a 09-05-2013
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991 |
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|a TEXTO
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991 |
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|a RS6513
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020 |
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|a ISBN 13: 978-970-26-1515-6
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035 |
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|a 034167
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041 |
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|a spa
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092 |
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|a 380.1 L899 2009
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100 |
1 |
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|a Lovelock, Ch.
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700 |
1 |
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|a Wirtz, J.
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245 |
1 |
0 |
|a Marketing de servicios: Personal, tecnología y estrategia
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250 |
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|a 6. ed.
|
260 |
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|a Mexico (Mexico) :
|b Pearson Educación,
|c 2009
|
264 |
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|a Mexico (Mexico) :
|b Pearson Educación,
|c 2009
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300 |
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|a 647 p.
|
500 |
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|a Ilus.
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650 |
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7 |
|a MERCADEO
|
650 |
|
7 |
|a ADMINISTRACION
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650 |
|
7 |
|a GESTION
|
650 |
|
7 |
|a TECNICAS DE MERCADEO
|
653 |
|
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|a NEGOCIOS
|
653 |
|
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|a ADMINISTRACION DE MERCADOS
|
653 |
|
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|a SERVICIO AL CLIENTE
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942 |
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|c BK
|2 agris
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952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0474/13c01
|o 380.1 L899 2009
|
952 |
|
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0475/13c02
|o 380.1 L899 2009
|