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03069nam a2200421 i 4500 |
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121008s2011 mx ||||g| | 00| ||spa d |
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|a 978-607-32-0556-6
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|a 138654
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|h eng
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| 082 |
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4 |
|a 658.306
|b Ad65 2011
|2 21
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| 245 |
0 |
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|a Administración de servicios :
|b estrategias para la creación de valor en el nuevo paradigma de los negocios /
|c Christopher Lovelock... [et al.] ; traducción Miguel Angel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Araiza ; colaboración técnica Karla Verónica Cabrera Martínez. --
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| 250 |
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|a 2a. ed. --
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| 260 |
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|a México :
|b Pearson Educación de México,
|c 2011.
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| 300 |
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|a xxii, 957 p. :
|b il., cuadros, gráficas ;
|c 26 cm.
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| 500 |
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|a Título Original : Services Marketing
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| 650 |
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7 |
|a MERCADEO DE SERVICIOS
|2 LEMB dig
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| 650 |
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7 |
|a ADMINISTRACION DE SERVICIOS
|2 LEMB
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| 650 |
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7 |
|a ADMINISTRACION DE EMPRESAS
|2 LEMB
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| 700 |
1 |
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|a Lovelock, Christopher
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| 700 |
1 |
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|a Sánchez Carrión, MIguel Angel,
|e tr.
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| 700 |
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|a Cabrera Martínez, Karla Verónica,
|e col.
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| 901 |
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|a ADER / VDEG /tg/ag. zm
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| 900 |
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|b Sección de Colección General
|a BISB /
|j 15911
|t e.1
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| 900 |
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|b Sección de Colección General
|a BISB /
|j 15912
|t e.2
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| 900 |
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|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
|j 21654
|t e.3
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| 900 |
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|b Centro Regional Universitario de Los Santos
|a SIBIUP /
|j 16355
|t e.1
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| 942 |
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