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|a 970-10-5632-9
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|a 143894
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|a Sistema de Bibliotecas de la Universidad de Panamá
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1 |
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|a spa
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| 082 |
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|a 658.8342
|b P44
|2 21
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| 100 |
1 |
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|a Peter, J. Paul
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| 245 |
1 |
0 |
|a Comportamiento del consumidor y estrategia de marketing /
|c J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco. --
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| 250 |
|
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|a 1a. ed. en esp. --
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| 260 |
|
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|a México, D. F. :
|b McGraw-Hill/Interamericana Editores,
|c 2006.
|
| 300 |
|
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|a xxiii, 578 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
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|a Traducido de la séptima edición en inglés de: Consumer behavior and marketing strategy
|
| 650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB DIG.
|
| 650 |
|
7 |
|a CONSUMIDORES-
|x ACTITUDES
|2 LEMB DIG.
|
| 650 |
|
7 |
|a SERVICIO AL CLIENTE
|2 LEMB
|
| 650 |
|
7 |
|a MERCADEO DE SERVICIOS
|2 LEMB
|
| 650 |
|
7 |
|a PLANIFICAION DE MERCADEO
|2 LEMB
|
| 700 |
1 |
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|a Olson, Jerry C.,
|e coaut.
|
| 700 |
1 |
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|a Blanco, Jorge Luis,
|e tr.
|
| 700 |
1 |
|
|a López Taymani, Yazmín,
|e rev.
|
| 901 |
|
|
|a ADER/NC
|
| 900 |
|
|
|b Biblioteca de Administración de Empresas y Contabilidad
|a SIBIUP /
|j 21317
|t e.1
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| 942 |
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|c BK
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