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|a 901032987654321
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 659.1
|b Ad9
|2 21a. ed.
|q SIBIUP
|
| 245 |
|
0 |
|a Advertising its role in modern marketing
|c / S. Watson Dunn... [et al.]
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| 250 |
|
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|a 7th ed.
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| 260 |
|
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|a Chicago :
|b The Dryden Press ,
|c ©1990.
|
| 300 |
|
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|a xxxi, 605 p. :
|b il. ;
|c 26 cm.
|
| 336 |
|
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|2 rdacontent
|a texto
|b txt
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| 337 |
|
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
|
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|2 rdacarrier
|a volumen
|b nc
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| 504 |
|
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|a Incluye bibliografía e índice al final del libro.
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| 505 |
2 |
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|a Part 1. The Environmental Structure of Adversiting. -- Part 2. The organizational Structure of Adversiting. -- Part 3. Adversiting Campaign Planning : Strategy an tactics. -- Part 4. Special-Purpose Adversiting.
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| 650 |
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|a PUBLICIDAD
|9 135199
|2 LEMB
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| 650 |
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|a MERCADEO
|2 dcs
|9 158557
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| 650 |
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|a ADMINISTRACION DE MERCADEO
|2 LEMB
|9 156004
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| 650 |
|
7 |
|a PLANIFICACION DEL MERCADEO
|2 LEMB
|9 156956
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| 700 |
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|a Dunn, S. Watson
|9 51192
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