Advertising its role in modern marketing
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Chicago :
The Dryden Press ,
©1990.
|
| Edición: | 7th ed. |
| Materias: |
Tabla de Contenidos:
- Part 1. The Environmental Structure of Adversiting.
- Part 2. The organizational Structure of Adversiting.
- Part 3. Adversiting Campaign Planning : Strategy an tactics.
- Part 4. Special-Purpose Adversiting.