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18052921998 enk ||||g| | 00| ||sengd |
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|a 1861521642
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 658.848
|b J64
|2 21
|q SIBIUP
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| 100 |
1 |
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|a Johnston, Steve
|9 204801
|d 1934-
|e autor
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| 245 |
1 |
0 |
|a Foundations of international marketing
|c / Steve Johnston
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| 250 |
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|a First edition
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| 264 |
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1 |
|a London :
|b International Thomson Business Press,
|c 1998
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| 300 |
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|a xii, 249 páginas :
|b ilustraciones ;
|c 25 cm.
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 505 |
2 |
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|a Some success stories from international marketing and the reasons behind them. -- Planning and commitment for international marketing. -- Communications with the market and the role of negotiations in International marketing. -- The impact of culture on international planning and implementation of marketing strategies. -- Market selection strategy, International market research and the European Union. -- Market entry strategy I: Options mainly used by larger firms. -- Market entry strategy II: Options mainly used by smaller organizations. -- Product strategy. -- International promotion strategies. -- Pricing strategies in international marketing. -- Legal aspects of international marketing. --Teachnical aspects of international marketing. -- The international marketing of services. -- SMEs and important world markets
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| 650 |
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|a MERCADO DE EXPORTACION
|2 LEMB DIG.
|9 142472
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| 650 |
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|a COMERCIO INTERNACIONAL
|9 154202
|2 LEMB
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| 942 |
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|c BK
|2 ddc
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| 945 |
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|a NC
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| 999 |
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|c 213795
|d 213792
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|b 10
|c 10
|d 2018-05-29
|e obsequio
|o 658.848 J64
|p 00322275
|r 2018-05-29
|t e.1
|w 2018-05-29
|y BK
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