Foundations of international marketing
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London :
International Thomson Business Press,
1998
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| Edición: | First edition |
| Materias: |
Tabla de Contenidos:
- Some success stories from international marketing and the reasons behind them.
- Planning and commitment for international marketing.
- Communications with the market and the role of negotiations in International marketing.
- The impact of culture on international planning and implementation of marketing strategies.
- Market selection strategy, International market research and the European Union.
- Market entry strategy I: Options mainly used by larger firms.
- Market entry strategy II: Options mainly used by smaller organizations.
- Product strategy.
- International promotion strategies.
- Pricing strategies in international marketing.
- Legal aspects of international marketing.
- Teachnical aspects of international marketing.
- The international marketing of services.
- SMEs and important world markets