The idea edge : transforming creative thought into organizational excellence

Detalles Bibliográficos
Autor principal:	King, Bob, 1946- (autor)
Otros Autores:	Schlicksupp, Helmut (autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Salem, NH : GOAL/QPC, 1998.
Edición:	First edition.
Materias:	PENSAMIENTO CREATIVO > ADMINISTRACION APTITUD CREADORA EN LOS NEGOCIOS IMAGINACION APRENDIZAJE ORGANIZACIONAL

Tabla de Contenidos:

Section 1: the Creativity Tools
Heuristic redefinition
Classic brainstorming
Imaginary brainstorming
Word-Picture associations and analogies
TILMAG
Morphological box.
Section II: the Idea selection tools
Nominal group technique
Interrelationship digraph with the affinity diagram
Prioritization matices
Pugh New concept selection tool
Implementing ideas: project management tools at work.
Section III: Putting the tools to work
Using the tools for better problem solving and process improvement
Using the tools for strategic planning
Using the tools for new product development
Strategies for implementing the tools
Conclusion: making a case for creativity.
Appendices
Basic quality control tools and seven management and planning tools
"Systematic Innovation: Inventing on purpose instead of waiting for the lighting to strike" (article reprint)
Recommended resources
Index.

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