Crafting and executing strategy : the quest for competitive advantage : concepts and cases
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
McGraw-Hill/Irwin,
©2008
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| Edición: | 16th edition. |
| Colección: | McGraw-Hill. Higher education
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| Materias: |
Tabla de Contenidos:
- Part One: Concepts and Techniques for Crafting and Executing Strategy. Section A: Introduction and Overview .What Is Strategy and Why Is It Important?. The Managerial Process of Crafting and Executing Strategy. Section B: Core Concepts and Analytical Tools. Evaluating a Company's External Environment. Analyzing a Company's Resources and Competitive Position Section C: Crafting a Strategy.The Five Generic Competitive Strategies: Which One to Employ? Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices. Competing in Foreign Markets. Tailoring Strategy to Fit Specific Industry and Company Situations. Diversification: Strategies for Managing a Group of Businesses. Strategy, Ethics, and Social Responsibility. Section D: Executing the Strategy. Building an Organization Capable of Good Strategy Execution. Managing Internal Operations: Actions That Facilitate Strategy. Corporate Culture and Leadership: Keys to Good Strategy Execution.
- Part Two: Cases Section A: Crafting Strategy in Single-Business Companies. Costco Wholesale Corporation: Mission, Business Model, and Strategy. Shearwater Adventures Ltd. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio. Competition in the Bottled Water Industry in 2006. Blue Nile, Inc.: World's Largest Online Diamond Retailer. Eat2Eat.com Panera Bread Company. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Nucor Corporation: Competing Against Low Cost Steel Imports. The YMCA of London, Ontario. Wild Oats Market, Inc. Zune: Microsoft's Entry into the Digital Music Player Market. Skywest, Inc. and the Regional Airline Industry. Competition in Video Game Consoles: Sony, Microsoft, and nintendo Balle for Supremacy. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software? Sun Microsystems. Toyota's Strategy and Initiatives in Europe: The Launch of the Aygo. Econet Wireless International's Expansion Across Africa Section B: Crafting Strategy in Diversified Companies. PepsiCo in 2007: Strategies to Increase Shareholder Value 20. Spectrum Brands' Diversification Strategy: A Success or a Failure?. Sara Lee Corppration: Retrenching to a Narrower Rang of Business Section C: Executing Strategy and Strategic Leadership. Robin Hood. Dilemma at Devil's Den. Enterprise Rent-a-Car. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel. New Balance Athletic Shoe Inc. Ryanair: European Pioneer of Budget Airline Travel Section D: Strategy, Ethics, and Social Responsibility. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices. Queensland Rainforest Resort. Smithfield Foods' Vertical Integration Strategy: Is It Environmentally Correct? Indexes Organization Name Case Subject.