Professional english in use : marketing
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2008,
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| Subjects: |
Table of Contents:
- Marketing basics.
- Research. Product.
- Positioning and branding.
- People - Customers and staff.
- Price.
- Place.
- Publicity and promotion.
- Packaging.
- Public relations.