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220620s2009 ilua|||g b||| 001 0 eng d |
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|a 9780736063531 (soft cover)
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|a 0736063536 (soft cover)
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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4 |
|2 22
|a 790.069
|b P481
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| 100 |
1 |
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|9 220449
|a Pfister, Robert E
|e autor
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| 245 |
1 |
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|a Recreation, event, and tourism businesses :
|b start-up and sustainable operations
|c / Robert E. Pfister, Patrick T. Tierney.
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| 264 |
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|a Champaign, IL :
|b Human Kinetics,
|c ©2009
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| 300 |
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|a ix, 285 páginas :
|b ilustraciones (algunas a color), cuadros ;
|c 28 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 504 |
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|a Incluye índice.
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| 504 |
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|a Bibliografía: páginas 223-227.
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| 505 |
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|a pt.I. Preparation. Your commercial recreation, event, and tourism business adventure. Entrepreneurship and the business planning process. -- pt. II. Planning basics. Business concept: products and services. Retail, other profit centers, and facilities. Market analysis, target markets, and competitive analysis. Marketing, promotions, and communications -- pt. III. Management principles and practices. Management, leadership, and team building. Service quality management and customer loyalty. Ethics, environmental management, and sustainability. Protecting your assets : liability and risk management. -- pt. IV. Pulling the plan together. Financial planning and analysis. Completing and implementing the business plan. Preparing for a career in commercial recreation, events, and tourism. -- Appendix A. NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education. -- Appendix B. Resort and Commercial Recreation Association certified commercial recreation professional competencies.
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| 650 |
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|2 LEMB
|9 166234
|a ADMINISTRACION DE INDUSTRIAS DE SERVICIOS
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| 650 |
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|2 LEMB DIG.
|9 156038
|a TURISMO
|x ADMINISTRACION
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| 700 |
1 |
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|9 220450
|a Tierney, Patrick T.
|e autor
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| 856 |
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|y Solamente incluye tabla de contenido
|u http://catdir.loc.gov/catdir/toc/ecip0818/2008020317.html
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