Recreation, event, and tourism businesses : start-up and sustainable operations
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Champaign, IL :
Human Kinetics,
©2009
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| Materias: | |
| Acceso en línea: | Solamente incluye tabla de contenido |
Tabla de Contenidos:
- pt.I. Preparation. Your commercial recreation, event, and tourism business adventure. Entrepreneurship and the business planning process.
- pt. II. Planning basics. Business concept: products and services. Retail, other profit centers, and facilities. Market analysis, target markets, and competitive analysis. Marketing, promotions, and communications
- pt. III. Management principles and practices. Management, leadership, and team building. Service quality management and customer loyalty. Ethics, environmental management, and sustainability. Protecting your assets : liability and risk management.
- pt. IV. Pulling the plan together. Financial planning and analysis. Completing and implementing the business plan. Preparing for a career in commercial recreation, events, and tourism.
- Appendix A. NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education.
- Appendix B. Resort and Commercial Recreation Association certified commercial recreation professional competencies.