|
|
|
|
| LEADER |
00967nam a2200277 i 4500 |
| 003 |
PA-PaUSB |
| 005 |
20200318195000.0 |
| 007 |
ta |
| 008 |
207/4s1989 xxx ||||g| | 00| ||spa d |
| 020 |
|
|
|a 0256065195
|
| 035 |
|
|
|a 093722
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 082 |
0 |
4 |
|b B669
|2 21
|a 659.1
|
| 100 |
1 |
|
|a Bovee, Courtland L.
|e autor
|
| 245 |
1 |
0 |
|a Contemporary Advertising
|c / Courtland L. Bovee, William F. Arens
|
| 250 |
|
|
|a Tercera edición
|
| 260 |
|
|
|a Homewood, Illinois :
|b Irwin,
|c 1989.
|
| 300 |
|
|
|a xxv, 662 páginas :
|b ilustraciones ,
|c 27 cm.
|
| 490 |
|
|
|a (The Irwin Series in Marketing)
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a MERCADEO
|2 LEMB
|
| 700 |
1 |
|
|a I. Arens, William F., coaut.
|
| 900 |
|
|
|a e.1
|b 269308
|c BAEC
|
| 942 |
|
|
|c BK
|2 ddc
|
| 999 |
|
|
|c 80441
|d 80441
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|5 0
|6 659_100000000000000_B669
|7 0
|8 CG
|9 154988
|a 18
|b 18
|c 17
|d 2014-01-22
|o 659.1 B669
|p 00072917
|r 2014-01-22
|t e.1
|w 2014-01-22
|y BK
|x BAEC
|