Contemporary Advertising

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Contemporary Advertising

Detalles Bibliográficos
Autor principal:	Bovee, Courtland L. (autor)
Otros Autores:	I. Arens, William F., coaut.
Formato:	Libro
Publicado:	Homewood, Illinois : Irwin, 1989.
Edición:	Tercera edición
Colección:	(The Irwin Series in Marketing)
Materias:	PUBLICIDAD MERCADEO

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