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070323s2002 mx |||||| | 00| ||spa d |
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|a 970-686-202-1
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|a 110124
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|a Sistema de Bibliotecas de la Universidad de Panamá
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1 |
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|a spa
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| 082 |
0 |
4 |
|a 658.812
|b H67
|2 21
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| 100 |
1 |
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|a Hoffman, K. Douglas
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| 245 |
1 |
0 |
|a Fundamentos de marketing de servicios :
|b conceptos, estrategias y casos /
|c K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró.
|
| 250 |
|
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|a 2a. ed.
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| 260 |
|
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|a México, D.F. :
|b International Thomson Editores,
|c c2002.
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| 300 |
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|a xxi, 569 p. :
|b il. ;
|c 24 cm.
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| 500 |
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|a [Título original]: Essentials of services marketing, concepts, strategies cases
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| 650 |
|
7 |
|a MERCADEO DE SERVICIOS-
|x ESTRATEGIA Y TECNICAS
|2 LEMB
|
| 650 |
|
7 |
|a MERCADEO DE SERVICIOS-
|x CASOS
|2 LEMB
|
| 650 |
|
7 |
|a SERVICIOS AL CLIENTE
|2 LEMB
|
| 650 |
|
7 |
|a PLANIFICACION ESTRATEGICA
|2 LEMB
|
| 650 |
|
7 |
|a ADMINISTRACION DE EMPRESAS
|2 LEMB
|
| 700 |
1 |
|
|a Bateson, John E. G.,
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| 700 |
1 |
|
|a Mascaró, Pilar,
|e tr.
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| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 2277
|t e.1
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| 901 |
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|a MMA
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|x Sección de Colección General
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