Publicidad : principios y práctica /

Bibliographic Details
Main Author: Wells, William
Other Authors: Moriarty, Sandra, Burnett, John J., Herrero, María (tr.)
Format: Book
Language:Spanish
English
Published: México, D.F. : Pearson Educación, 2007.
Subjects:
Description
Item Description:Título original: Advertising: principles and practice
Physical Description:xxxi, 592 p. : il. ; 27 cm.
ISBN:970-26-1087-7.
978-970-26-1087-8