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02328nam a2200421 i 4500 |
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PA-PaUSB |
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20151229145637.0 |
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ta |
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081024s2007 mx ||||g| | 00| ||spa d |
| 020 |
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|a 970-26-1087-7.
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| 020 |
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|a 978-970-26-1087-8
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| 035 |
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|a 118737
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 659.1
|b W46b
|2 21
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| 100 |
1 |
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|a Wells, William
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| 245 |
1 |
0 |
|a Publicidad :
|b principios y práctica /
|c William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero.
|
| 260 |
|
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|a México, D.F. :
|b Pearson Educación,
|c 2007.
|
| 300 |
|
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|a xxxi, 592 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
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|a Título original: Advertising: principles and practice
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| 650 |
|
7 |
|a PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a APTITUD CREADORA EN PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a PROMOCION DE VENTAS
|2 LEMB
|
| 650 |
|
7 |
|a PERFILACION DEL CONSUMIDOR
|2 LEMB DIG.
|
| 700 |
1 |
|
|a Moriarty, Sandra,
|
| 700 |
1 |
|
|a Burnett, John J.,
|
| 700 |
1 |
|
|a Herrero, María,
|e tr.
|
| 900 |
|
|
|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 1536
|t e.1
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|x Centro Regional Universitario de San Miguelito
|