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|a 0 471 00088 4
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 H2121
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| 100 |
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|a Hartley, Robert F.
|9 3171
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|a Marketing mistakes / Robert F. Hartley
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| 250 |
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|a 6
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| 260 |
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|a Estados Unidos de America : John Wiley & Sons, Inc
|c 1995
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| 300 |
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|a 366 P.
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| 504 |
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|a Contents, table
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| 520 |
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|a Mishandling the public image, food lion, bad publicity throttles soccess, perrier, III - handling of adversity, marketing strategy mistake, sears: faltering to competitors, maytag, a bundled promotion in england, notable turnarounds, marketing successes, entrepreneurial adventures, the impact of ethical and social pressures
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING MISTAKES 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
|9 48623
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