Marketing mistakes / Robert F. Hartley
Mishandling the public image, food lion, bad publicity throttles soccess, perrier, III - handling of adversity, marketing strategy mistake, sears: faltering to competitors, maytag, a bundled promotion in england, notable turnarounds, marketing successes, entrepreneurial adventures, the impact of eth...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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Estados Unidos de America : John Wiley & Sons, Inc
1995
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| Edición: | 6 |
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