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|a 0 03 089671 1
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 B64417
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|a Boone, Louis
|9 3514
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|a Contemporary marketing / Louis E. Boone, David L. Kurtz
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| 250 |
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|a 2
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| 260 |
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|a Estados Unidos de America : The Dryden Press
|c 1974
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| 300 |
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|a 688 P.
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| 504 |
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|a Contents, subject index, table
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| 505 |
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|a The marketing process, an overview, the environment for marketing decisions, information for marketing decision making, elements of product strategy, marketing institucions, wholesaling, physical distribution, elements of promotional strategy, advertusubgm sakes orinituibm and public relations, elemento of promotional strategy, personal selling
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| 590 |
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|a COL
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| 650 |
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|a 1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. CONTEMPORARY MARKETING 3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO 4. ADMINISTRATION
|9 51530
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| 942 |
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