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060110s2004 mx d 000 0 spa d |
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|a 9702603889
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b A238
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| 099 |
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|a 658.8 A238
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| 245 |
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|a Administración de servicios :
|b estrategias de marketing, operaciones y recursos humanos /
|c Christopher Lovelock ... [et al.] ; tr. Miguel Ángel Sánchez Carrión. --
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| 260 |
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|a México :
|b Pearson Education,
|c 2004.
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| 300 |
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|a xvii, 741 p. :
|b il. ;
|c 26 cm.
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| 650 |
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|a Mercadeo
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| 650 |
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|a Recursos humanos
|x Administración
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| 700 |
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|a Lovelock, Christopher H.
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| 700 |
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|a Reynoso, Javier
|e coaut.
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| 700 |
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|a D'Andrea, Guillermo
|e coaut.
|