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00691nam a2000217b 44500 |
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REBIUN5703626 |
| 008 |
011218s2001 esp 000 0 spa d |
| 020 |
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|a 9701029089
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.82
|b M123:13
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| 099 |
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|a 658.82 M123:13
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| 100 |
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|a McCarthy, E. Jerome
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| 245 |
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|a Marketing
|b : un enfoque global /
|c E. Jerome McCarthy, William D. Perreault ; tr. Rosa María Rosas Sánchez. --
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| 250 |
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|a 13 ed. --
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| 260 |
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|a México :
|b McGraw-Hill,
|c 2001.
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| 300 |
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|a 810 p. :
|b il. ;
|c 28 cm.
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| 500 |
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|a Consutar CD (341)
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| 650 |
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|a Promoción de ventas
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| 650 |
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|a Administración de mercadeo
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| 700 |
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|a Perreault, William D.
|e coaut.
|