IACOCCA : an autobiography /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
New York :
A Batam Book,
1984.
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| Materias: |
Tabla de Contenidos:
- Acknowledgments.
- An opening word.
- Prologue.
- I. The family.
- II. School days.
- III. Getting my feet wet.
- IV. The bean counters.
- V. The key to management.
- VI. The mustang.
- VII. Encore!
- VIII. The road to the top.
- IX. Trouble in paradise.
- X. 1975: The fateful year.
- XI. The showdown. – XII. The day after.
- VIII. Courted by Chrysler.
- XIV. Aboard a Sinking ship.
- XV. Building the team.
- XVI. The day the shah left town.
- XVII. Drastic measures: going to the government.
- XVIII. Should Chrysler be saved?
- XIX. Chrysler goes to congress.
- XX. Equality of sacrifice.
- XXI. The banks: trial by fire.
- XXII. The k-car-and a close call.
- XXIII. The k-car-and a close call.
- XXIV. A bittersweet victory.
- XXV. How to save lives on the road.
- XXVI. The high cost of labor.
- XXVII. The Japanese challenge.
- XXVIII. Making America great gain.
- Epilogue: the great lady.