Marketing for hospitality and tourism /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John T. 1948-, Makens, James C.
Format: Book
Language:Spanish
Published: Boston, MA : Pearson Prentice Hall, c2010.
Edition:5th ed.
Subjects:
Description
Physical Description:xxii, 683 páginas : ilustraciones a color.
Bibliography:Incluye glosario e índice
ISBN:0131193783