Consumer behavior and culture : consequences for global marketing and advertising /

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Consumer behavior and culture : consequences for global marketing and advertising /

Bibliographic Details
Main Author:	Mooij, Marieke de
Format:	Book
Language:	English
Published:	Los Angeles, Calif. : SAGE, c2011.
Edition:	2. ed.
Subjects:	CULTURA ORGANIZACIONAL PUBLICIDAD COMERCIALIZACION COMUNICACION CONSUMIDORES MOTIVACION

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