Consumer behavior : building marketing strategy /

Bibliographic Details
Main Author: Mothersbaugh, David L. (autor)
Other Authors: Hawkins, Del I. (autor)
Format: Book
Language:English
Published: New York : McGraw Hill Education, c2016.
Edition:Thirteenth edition
Subjects:
Description
Physical Description:xxiv, 786 páginas.
ISBN:9781259232541