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01034nam a2200301 a 4500 |
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UNA01000298688 |
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20180117085636.0 |
| 008 |
171130s2016 nyua r 000 0 eng d |
| 020 |
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|a 9781259232541
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.83420973
|b M918c13
|2 22
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| 100 |
1 |
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|a Mothersbaugh, David L.,
|e autor
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| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy /
|c David L. Mothersbaugh, Del I. Hawkins ; contributing authors Linda L. Mothersbaugh, Gail Tom.
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| 250 |
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|a Thirteenth edition
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| 260 |
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|a New York :
|b McGraw Hill Education,
|c c2016.
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| 300 |
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|a xxiv, 786 páginas.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 650 |
0 |
4 |
|a ESTUDIOS DE MERCADO
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| 650 |
0 |
4 |
|a COMPORTAMIENTO
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| 650 |
0 |
4 |
|a CONSUMIDORES
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| 650 |
0 |
4 |
|a SATISFACCIÓN
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| 650 |
0 |
4 |
|a ESTRATEGIAS
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| 650 |
0 |
4 |
|a MERCADOS
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a PLANIFICACIÓN ESTRATÉGICA
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| 700 |
1 |
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|a Hawkins, Del I.,
|e autor
|