Consumer behavior : building marketing strategy /

QR Code

Consumer behavior : building marketing strategy /

Bibliographic Details
Main Author:	Mothersbaugh, David L. (autor)
Other Authors:	Hawkins, Del I. (autor)
Format:	Book
Language:	English
Published:	New York : McGraw Hill Education, c2016.
Edition:	Thirteenth edition
Subjects:	ESTUDIOS DE MERCADO COMPORTAMIENTO CONSUMIDORES SATISFACCIÓN ESTRATEGIAS MERCADOS COMERCIALIZACIÓN PLANIFICACIÓN ESTRATÉGICA

Similar Items

Consumer behavior : building marketing strategy /
by: Hawkins, Del I., et al.
Published: (2004)

Key marketing skills : strategies, tools and techniques for marketing success /
by: Cheverton, Peter,‏ ‎ 1959- ,
Published: (2004)

Consumer behavior /
by: Wilkie, William L., et al.
Published: (1986)

Consumer behavior.
by: Robertson, Thomas S., et al.
Published: (1970)

Cómo le hago para vender más? : mercadotecnia en 6 pasos /
by: Ibarra Valdés, David
Published: (2001)

Consumer Behavior /
by: Engel, James F.

Consumer behavior
by: Schiffman, Leon G.
Published: (1994)

Consumer behavior in tourism /
by: Swarbrooke, John, et al.
Published: (2007)

La esencia de la estrategia de marketing : la estrategia a partir del consumidor /
by: Homs, Ricardo
Published: (2011)

La esencia del marketing /
Published: (1995)

Consumer behavior and culture : consequences for global marketing and advertising /
by: Mooij, Marieke de
Published: (2011)

Consumer Behavior /
by: Robertson, Thomas S.
Published: (1984)

Marketing estratégico de destinos turísticos /
by: Acerenza, Miguel Angel,
Published: (2017)

Marketing de servicios : personal, tecnología y estrategia /
by: Lovelock, Christopher H., 1940-2008
Published: (2015)

Marketing para pymes : un enfoque para Latinoamérica /
by: Schnarch Kirberg, Alejandro,
Published: (2013)

Marketing /
by: Kerin, Roger A.
Published: (2014)

Marketing /
by: Kerin, Roger A., 1947- ,
Published: (2023)

Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje /
by: Dwyer, F. Robert,
Published: (2007)

Casos de marketing /
by: Fischer de la Vega, Laura
Published: (2002)

Dirección de marketing /
by: Kotler, Philip, 1931- ,
Published: (2016)

Mercadotecnia /
by: Fischer de la Vega, Laura,
Published: (2011)

Marketing estratégico /
by: Lambin, Jean-Jacques, 1933-
Published: (1995)

Marketing en empresas de servicio /
by: Andrés Ferrando, José María de
Published: (2007)

A better way to map brand strategy
by: Dawar, Niraj

Marketing contemporáneo /
by: Kurtz, David L.,
Published: (2012)

Marketing internacional en 5 preguntas
by: Crespo, Jesús

Experiencias y casos de comportamiento del consumidor /
by: Ruiz de Maya, Salvador,
Published: (2001)

Marketing internacional /
by: García Cruz, Rosario
Published: (2002)

Marketing dirigido a mujeres : cómo entender e incrementar su cuota en el mayor mercado del mundo /
by: Barletta, Martha
Published: (2004)

Marketing competitivo : mercado meta /
by: Alba, Cristina
Published: (1990)

El plan de negocios : cómo crear un plan óptimo para su empresa /
by: Delers, Antoine,
Published: (2016)

Satisfaction : a behavioral perspective on the consumer /
by: Oliver, Richard L. 1946-2016
Published: (2015)

Fundamentos de marketing /
Published: (2013)

Marketing farmaceútico : de la farmacia al espacio de la salud.
by: Gavilán Bouzas, Diana

Consumer behavior: adapting and experiencing
by: Woods, Walter A.
Published: (1981)

Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica /
Published: (2007)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by: William Bearden
Published: (2011)

El planeamiento estratégico en hotelería. /
by: Feijoó, José Luis
Published: (2012)

Mercadotecnia
by: Fischer, Laura | Espejo, Jorge
Published: (2011)

Implacable : ahora sí, por fin, la manera japonesa de hacer marketing /
by: Johansson, Johny K.
Published: (1997)