Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

Bibliographic Details
Main Author: Pitt, Leyland
Other Authors: Berthon, Pierre, Parent, Michael, Steyn, Peter G.
Format: Article
Language:Spanish
Subjects:
Globalización de mercados
Marketing
Mercadeo inteligente
Patrocinadores
Olimpiadas
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