Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Los Ángeles :
SAGE,
2011.
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| Edition: | 3 edition |
| Subjects: |
| Physical Description: | 603 páginas. |
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| ISBN: | 9781412980180 |