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| LEADER |
00901nam a2200277 a 4500 |
| 001 |
000142275 |
| 005 |
20120426161125.0 |
| 008 |
120314s2011 xxu 000 0 eng d |
| 020 |
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|a 9781412980180
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| 040 |
|
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
|
| 082 |
0 |
4 |
|a 658.83
|b B368h3
|
| 100 |
1 |
|
|a William Bearden
|
| 245 |
1 |
0 |
|a Handbook of marketing scales :
|b multi-item measures for marketing and consumer behavior research /
|c William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
|
| 250 |
|
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|a 3 edition
|
| 260 |
|
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|a Los Ángeles :
|b SAGE,
|c 2011.
|
| 300 |
|
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|a 603 páginas.
|
| 505 |
0 |
|
|a Índice
|
| 590 |
|
|
|a ADEM
|
| 650 |
1 |
4 |
|a Investigación de mercados
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| 650 |
1 |
4 |
|a Comportamiento del consumidor
|x Investigación
|
| 650 |
1 |
4 |
|a Marketing
|b Investigación
|
| 655 |
|
4 |
|a libros
|
| 700 |
1 |
|
|a Netemeyer, Richard G.
|
| 700 |
1 |
|
|a Haws, Kelly L.
|
| 902 |
|
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|a Elieth
|b 2012/04/19
|