Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Bibliographic Details
Main Author: William Bearden
Other Authors: Netemeyer, Richard G., Haws, Kelly L.
Format: Book
Language:English
Published: Los Ángeles : SAGE, 2011.
Edition:3 edition
Subjects:
Investigación de mercados
Comportamiento del consumidor > Investigación
Marketing > Investigación
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Call Number: 658.83
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