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130323s2013 ne | s |||| 0|eng d |
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|a 9789400759466
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| 024 |
7 |
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|a 10.1007/978-94-007-5946-6
|2 doi
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| 040 |
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
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| 245 |
1 |
0 |
|a Food Consumer Science :
|b Theories, Methods and Application to the Western Balkans /
|c edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović.
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| 250 |
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|a 1st ed. 2013.
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| 260 |
# |
# |
|a Dordrecht :
|b Springer Netherlands :
|b Imprint: Springer,
|c 2013.
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| 300 |
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|a XVI, 144 p. :
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a 1 Introduction -- 2 Theories of Food Choice -- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) -- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries -- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans -- 6 Assessing Fruit Perception Using Focus Groups -- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach -- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food -- 9 Conclusions -- Index.
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| 650 |
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0 |
|a Environmental management.
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| 650 |
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0 |
|a Social sciences.
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| 650 |
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0 |
|a Market research.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Personality.
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| 650 |
|
0 |
|a Social psychology.
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| 650 |
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0 |
|a Public health.
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| 650 |
1 |
4 |
|a Environmental Management.
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| 650 |
2 |
4 |
|a Methodology of the Social Sciences.
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| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Personality and Social Psychology.
|
| 650 |
2 |
4 |
|a Public Health.
|
| 700 |
1 |
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|a Barjolle, Dominique.
|e editor.
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| 700 |
1 |
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|a Gorton, Matthew.
|e editor.
|
| 700 |
1 |
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|a Milošević Đorđević, Jasna.
|e editor.
|
| 700 |
1 |
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|a Stojanović, Žaklina.
|e editor.
|
| 710 |
2 |
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|a SpringerLink (Online service)
|
| 773 |
0 |
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|t Springer eBooks
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| 900 |
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|a Libro descargado a ALEPH en bloque (proveniente de proveedor)
|