Food Consumer Science : Theories, Methods and Application to the Western Balkans /

Food Consumer Science : Theories, Methods and Application to the Western Balkans /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Barjolle, Dominique. (Editor), Gorton, Matthew. (Editor), Milošević Đorđević, Jasna. (Editor), Stojanović, Žaklina. (Editor)
Format: eBook
Language:English
Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Subjects:
Environmental management.
Social sciences.
Market research.
Marketing.
Personality.
Social psychology.
Public health.
Environmental Management.
Methodology of the Social Sciences.
Market Research/Competitive Intelligence.
Personality and Social Psychology.
Public Health.
Table of Contents:
  • 1 Introduction
  • 2 Theories of Food Choice
  • 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
  • 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
  • 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
  • 6 Assessing Fruit Perception Using Focus Groups
  • 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
  • 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
  • 9 Conclusions
  • Index.

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