Food Consumer Science : Theories, Methods and Application to the Western Balkans /

Detalles Bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Barjolle, Dominique. (Editor ), Gorton, Matthew. (Editor ), Milošević Đorđević, Jasna. (Editor ), Stojanović, Žaklina. (Editor )
Formato:	eBook
Lenguaje:	English
Publicado:	Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
Edición:	1st ed. 2013.
Materias:	Environmental management. Social sciences. Market research. Marketing. Personality. Social psychology. Public health. Environmental Management. Methodology of the Social Sciences. Market Research/Competitive Intelligence. Personality and Social Psychology. Public Health.

Tabla de Contenidos:

1 Introduction
2 Theories of Food Choice
3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
6 Assessing Fruit Perception Using Focus Groups
7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
9 Conclusions
Index.

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