Integrated Business Information Systems : A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data /

Detalles Bibliográficos
Autor principal: Gronwald, Klaus-Dieter. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: eBook
Lenguaje:English
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
Edición:1st ed. 2017.
Materias:
Tabla de Contenidos:
  • Introduction
  • Role Based Business Simulation
  • Preparation and initiation
  • Development and implementation of an ERP strategy
  • Game Round 1 - Supply Chain not optimized
  • Development and implementation of a SCM strategy
  • Game Round 2
  • Development and implementation of a CRM strategy
  • Game Round 3 – CRM-SCM integration
  • Business Intelligence and Big Data Analytics
  • Game Round 4 – CRM-Big Data integration
  • Part II - Theoretical Background
  • ERP – Enterprise Resource Planning
  • SCM – Supply Chain Management
  • CRM – Customer Relationship Management
  • BI – Business Intelligence
  • Big Data Analytics
  • Part III – Simulation Information Material
  • Post-Merger Initial Situation – Alpha Beer
  • Post-Merger Initial Situation – Green Beer
  • Post-Merger Initial Situation – Royal Beer
  • Post-Merger Initial Situation – Wild Horse Beer
  • Freight and Distribution Logistics
  • kdibis.com
  • Part IV - Appendix
  • Index.