Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /
| Main Authors: | , , , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
| Edition: | 1st ed. 2013. |
| Series: | Biosystems & Biorobotics,
3 |
| Subjects: |
| Physical Description: | XVII, 136 p. : online resource. |
|---|---|
| ISBN: | 9783642380648 |