Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /
| Main Authors: | , , , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
| Edition: | 1st ed. 2013. |
| Series: | Biosystems & Biorobotics,
3 |
| Subjects: |
Table of Contents:
- How Marketing meets Neuroscience
- Neuronal responses to TV commercials
- Neuromarketing and society
- Why use neuroelectrical brain imaging for marketing?.