Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /
| Autores principales: | , , , |
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| Autor Corporativo: | |
| Formato: | eBook |
| Lenguaje: | English |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Biosystems & Biorobotics,
3 |
| Materias: |
Tabla de Contenidos:
- How Marketing meets Neuroscience
- Neuronal responses to TV commercials
- Neuromarketing and society
- Why use neuroelectrical brain imaging for marketing?.