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01655nam a22003855i 4500 |
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000287860 |
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20210901140948.0 |
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cr nn 008mamaa |
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130512s2013 gw | s |||| 0|eng d |
| 020 |
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|a 9783642380648
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| 024 |
7 |
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|a 10.1007/978-3-642-38064-8
|2 doi
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| 040 |
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
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| 100 |
1 |
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|a Vecchiato, Giovanni.
|e author.
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| 245 |
1 |
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|a Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /
|c by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni.
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| 250 |
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|a 1st ed. 2013.
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| 260 |
# |
# |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2013.
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| 300 |
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|a XVII, 136 p. :
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Biosystems & Biorobotics,
|v 3
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| 505 |
0 |
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|a How Marketing meets Neuroscience -- Neuronal responses to TV commercials -- Neuromarketing and society -- Why use neuroelectrical brain imaging for marketing?.
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| 650 |
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|a Biomedical engineering.
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| 650 |
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|a Neurosciences.
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| 650 |
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|a Business.
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| 650 |
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|a Management science.
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| 650 |
1 |
4 |
|a Biomedical Engineering and Bioengineering.
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| 650 |
2 |
4 |
|a Neurosciences.
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| 650 |
2 |
4 |
|a Business and Management, general.
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| 700 |
1 |
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|a Cherubino, Patrizia.
|e author.
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| 700 |
1 |
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|a Trettel, Arianna.
|e author.
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| 700 |
1 |
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|a Babiloni, Fabio.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 900 |
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|a Libro descargado a ALEPH en bloque (proveniente de proveedor)
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