Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /
Autores principales: | Vecchiato, Giovanni. (Autor), Cherubino, Patrizia. (Autor), Trettel, Arianna. (Autor), Babiloni, Fabio. (Autor) |
---|---|
Autor Corporativo: | SpringerLink (Online service) |
Formato: | eBook |
Lenguaje: | English |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
Edición: | 1st ed. 2013. |
Colección: | Biosystems & Biorobotics,
3 |
Materias: |
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