Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /

Bibliographic Details
Main Authors:	Vecchiato, Giovanni. (Author), Cherubino, Patrizia. (Author), Trettel, Arianna. (Author), Babiloni, Fabio. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edition:	1st ed. 2013.
Series:	Biosystems & Biorobotics, 3
Subjects:	Biomedical engineering. Neurosciences. Business. Management science. Biomedical Engineering and Bioengineering. Business and Management, general.

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