Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing /

Bibliographic Details
Main Authors: Vecchiato, Giovanni. (Author), Cherubino, Patrizia. (Author), Trettel, Arianna. (Author), Babiloni, Fabio. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Series:Biosystems & Biorobotics, 3
Subjects:
Biomedical engineering.
Neurosciences.
Business.
Management science.
Biomedical Engineering and Bioengineering.
Business and Management, general.

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