Marketing de servicios : conceptos y estrategias /
| Main Authors: | , |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
c1992.
|
| Edition: | 1. edición |
| Subjects: |
| Item Description: | Traducción de: Marketing de servicos.Conceitos e estrategias, 1. ed.-- Reimpresiones: 1996, 1999 |
|---|---|
| Physical Description: | 279 páginas : ilustraciones |
| ISBN: | 958600063X |