Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
Eds. Díaz de Santos,
c1994.
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| Subjects: |
| Item Description: | Título original: Service management and marketing. Maning the moments of thuth in service competition. |
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| Physical Description: | xx, 291 páginas |
| ISBN: | 8479781467 |